Keep Audiences Engaged Longer With Audio Options

Most visitors never reach the end of the article. Nielsen Norman Group’s research on reading behavior found that people read about 20% of the words on an average web page, and 28% at most. The rest goes unseen.

An audio option gives those visitors another way through. Someone who won’t read 1,500 words on a phone between meetings may still press play. The article is the same. The effort it asks of the reader drops.

That shift shows up in the numbers publishers already watch, from time on page to completion and return visits. AudioLayer’s analytics track impressions, plays, average listen duration, and completion rates for each narrated article, so a team can compare how far people get by ear with how far they scroll.

None of this requires new editorial work. The narration comes from articles already published, which makes every post in the archive a candidate for a longer visit.